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Ride Smart with Forward In Motion, Your Local Bike Shop

Discover top cycling gear at Forward In Motion. Elevate your ride with endurance-focused equipment. Supported by Boyd Roberts High Performance Studio for Advanced BikeFit, Endurance Coaching, and Performance Recovery.

Who We Are

Forward In Motion is a premier Cape Town-based retailer specialising in endurance products, located in Blouberg. Co-Founded by Boyd Roberts, a passionate multisport athlete, our store is built on a deep understanding of what endurance athletes need to perform at their best.
We stock a curated selection of high-performance gear from leading brands, ensuring you have the tools to tackle any challenge, from training sessions to race day. Supported by Boyd Roberts High Performance Studio for Advanced BikeFit, Endurance Coaching and Performance Recovery.
Visit us to experience a store designed to keep you moving forward.
Why Choose Us

What We Do

We deliver the gear and services you need to excel in endurance sports, from premium products, fully equipped bike service workshop supported by Boyd Roberts High Performance Studio for Advanced BikeFit, Endurance Coaching and Performance Recovery. Explore our range and take your performance to the next level with tools designed for every stage of your journey.

Bike Shop

Conquer any course with bikes and accessories built for speed and durability. From Bikes, Service and Accessories, we’ve got what keeps you ahead.

Bikes | Helmets | Shoes | Parts | Tools | Spares | Nutrition 

BikeFit Studio

Get a Advanced BikeFit, Endurance Coaching or Performance Recovery advice from Boyd Roberts through his High Performance Studio to ride, train or recover smarter and faster.

Advanced BikeFit | Endurance Coaching | Performance Recovery 

Find Our Store

Why Choose Forward in Motion

Choose Forward In Motion for gear and expertise that give you a competitive edge in endurance sports.

Performance Gear

We hand-pick premium products from leading performance brands to ensure you perform at your best.

Trusted by Athletes

Our gear is chosen by athletes across Cape Town, backed by years of real-world testing in competition.

Reliable Support

Count on us for fast, expert advice and a dedicated workshop to keep your equipment in top shape.

Frequently Asked Questions

Want to ask you own questions? Send us a message and one of our friendly staff will get in touch to assist.

Contact Us

Where is your store located, and what are the hours?

Our shop is at 5 Marine Circle, Bloubergstrand, Cape Town, open Monday to Friday from 9 AM to 5 PM and Saturdays from 9 AM to 1 PM.

Can I test products before buying?

Visit our store to try on shoes, test accessories, or consult with our team to ensure you get the right gear for your needs.

What’s your policy on returns and refunds?

We accept returns within 14 days of purchase with a receipt, provided the item is unused and in original packaging; refunds or exchanges are processed in-store.

Are your products covered by a warranty?

Most products come with a manufacturer’s warranty—bring your receipt to our store, and we’ll assist with any claims or repairs.

Contact Us

Give us a call, send an email or message us below and we’ll get back to you a soon as possible!

info@forwardinmotion.co.za+27 (0) 21 556 2433



    Ready to Elevate Your Game?