Who We Are
Forward In Motion is a premier Cape Town-based retailer specialising in endurance products, located in Blouberg. Co-Founded by Boyd Roberts, a passionate multisport athlete, our store is built on a deep understanding of what endurance athletes need to perform at their best.
We stock a curated selection of high-performance gear from leading brands, ensuring you have the tools to tackle any challenge, from training sessions to race day. Supported by Boyd Roberts High Performance Studio for Advanced BikeFit, Endurance Coaching and Performance Recovery.
Visit us to experience a store designed to keep you moving forward.